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NORDIC TV DAY

The Nordics' first dedicated meeting place for the TV and streaming industry

STHLM
WATERFRONT

OCT 5
2026

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Stockholm Waterfront Congress Centre
Nils Ericsons Plan 4, 111 64 Stockholm

Info & Venue

This autumn marks the launch of Nordic TV Day, the first dedicated meeting place for the Nordic TV and streaming industry.

Bringing together broadcasters, streaming platforms, advertisers, agencies, and technology partners, the event offers insights into how premium video delivers measurable impact, builds trust, and creates long-term business value.

Backed by some of the Nordic region's most influential media companies, including TV4, MTV Oy, Viaplay Group, Warner Bros. Discovery, The Walt Disney Company Nordic & Baltic, TV2 Danmark, and TV2 Norge, Nordic TV Day brings together the industry’s key decision-makers under one roof. The event will be moderated by Justin Lebbon, founder of the international industry forum The Future of TV Advertising Global.

Don't hesitate to contact us if you have any questions: 

nordictvday@tv4.se


Please note: The event will be held in English to welcome an international audience.

Premium Video, Trust & the Future of the Nordic Media Ecosystem 

Please note that the agenda is subject to ongoing updates as additional speakers and session details are confirmed. 

AGENDA

ACT 1

Stories that matter – The unique strengths, values, and influence of Nordic storytelling

Can premium survive and thrive?  Justin Lebbon, Founder & Media Industry Advisor    Leadership talk  Mathias Berg, CEO TV4 and Head of business area Schibsted TV/Media   Johannes Leppänen, CEO MTV Oy and Head of TV/Media Finland    Leadership talk  Christina Sulebakk, Managing Director & Executive Vice President, Nordics, Benelux & GSA, Warner Bros. Discovery    Why local matters: Trust, reach and audience engagement  Viveka Hansson, Director of News & Current Affairs, TV4  Karin Lindström, GVP, Content & Programming, Nordics, Warner Bros. Discovery  Erik Westberg, VP Sports and Local Productions, Viaplay Group Sweden    Would you put your ad on a pack of cigarettes if it delivered a good ROI?  Nils Fredrik Wisløff-Høgestøl, Campaign Manager, KLP    Leadership talk  Jonas Karlén, Executive Vice President and CEO, Viaplay Group Sweden    Leadership talk  Hans van Rijn, SVP & Country Manager, The Walt Disney Company Nordic & Baltic    How to build a pan-Nordic advertising alternative to Big Tech  Ulf Lund, EVP Commercial, TV2 Denmark

ACT 2

Turning attention into growth – From audience engagement to business results, partnerships, and long-term value

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ACT 3

Shaping what comes next – The choices, changes and commitments that will shape the future of Nordic Media

Television at the centre of culture: Defining TV in a fragmented world Elliott Millard, Chief Strategy Officer, Thinkbox Premium content for the Nordics TBA The road ahead: The Nordic commitment Mathias Berg, CEO TV4 and Head of business area Schibsted TV/Media  Johannes Leppänen, CEO MTV Oy and Head of TV/Media Finland Christina Sulebakk, Managing Director & Executive Vice President, Nordics, Benelux & GSA, Warner Bros. Discovery Jonas Karlén, Executive Vice President and CEO, Viaplay Group Sweden Hans van Rijn, SVP & Country Manager, The Walt Disney Company Nordic & Baltic

MODERATOR

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Justin Lebbon

Moderator. Founder & Media Industry Advisor.

SPEAKERS

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Andy Pilkington 

Global Head of Marketing Strategy, Media and Analytics

Volvo Cars

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Beatrice Lindvall

Global Vice President Integrated Marketing Operations, Beiersdorf

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Christina Sulebakk

Managing Director & Executive Vice President Warner Bros. Discovery Nordic, Benelux & GSA

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Elliott Millard

Chief Strategy Officer

Thinkbox

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Hans van Rijn

Senior Vice President and Country Manager The Walt Disney Company Nordic & Baltic

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Johannes Leppänen

CEO MTV Oy and Head of TV/Media Finland

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Jonas Karlén   

EVP and CEO

Viaplay

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Mathias Berg

CEO

TV4

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Mickey Cavonius

CEO

Precis Digital

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Mikael Ekelöf

CEO

MMS

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Mikael Sundlin

Chairman of the Board

MMS

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Nils Fredrik Wisløff-Høgestøl

Campaign Manager

KLP

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Rachel Kennedy

Professor

Ehrenberg Bass Institute

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Simon Peel

Managing Partner 

The Other Lot

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Ulf Lund 

EVP Commercial

TV2 DK

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Karin Lindström

GVP, Content & Programming, Nordics, Warner Bros. Discovery

BIO:s

Book your free ticket today

OCT 5 , 2026

MEET OUR PARTNERS

PARTNERS

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Questions?

Don't hesitate to contact us if you have any questions: 

nordictvday@tv4.se

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Andy Pilkington

Global Head of Marketing Strategy, Media and Analytics, Volvo Cars

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Beatrice Lindvall

Global Vice President Integrated Marketing Operations, Beiersdorf

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Christina Sulebakk

Managing Director & EVP, Nordics, Benelux & GSA, Warner Bros. Discovery

Elliott.jpg

Elliott Millard

Chief Strategy Officer, Thinkbox

Erik Westberg

VP Sports and Local Productions, Viaplay Group Sweden

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Hans van Rijn

Senior Vice President and Country Manager at The Walt Disney Company Nordic & Baltic

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Johannes Leppänen

CEO MTV Oy and Head of TV/Media Finland 

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Jonas Karlén

Executive Vice President and CEO,  Viaplay Group Sweden

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Karin Lindström

GVP, Content & Programming, Nordics, Warner Bros. Discovery

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Mathias Berg

CEO TV4 and Head of business area Schibsted TV/Media

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Mickey Cavonius

CEO, Precis Digital

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Mikael Sundelin

Chairman of the Board, MMS

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Mikael Ekelöf

Incoming CEO, MMS

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Nils Fredrik  

Wisløff-Høgestøl

Campaign Manager,  KLP

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Rachel Kennedy

Professor

Ehrenberg Bass Institute

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Simon Peel

Managing Partner, The Other Lot 

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Ulf Lund

EVP for Commercial, TV2 DK

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Viveka Hansson

Director of News & Current Affairs, TV4 

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Andy Pilkington 

Global Head of Marketing Strategy, Media and Analytics

Volvo Cars

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Beatrice Lindvall

Global Vice President Integrated Marketing Operations, Beiersdorf

Christina-Sulebakk_Managing-Director-&-Executive-Vice-President-at-Warner-Bros.-Discovery-

Christina Sulebakk

Managing Director & EVP, Nordics, Benelux & GSA, WBD

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Elliott Millard

Chief Strategy Officer, Thinkbox

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Hans van Rijn

Senior Vice President and Country Manager at The Walt Disney Company Nordic & Baltic

johannes-leppanen_6a8c320a5734b.jpg

Johannes Leppänen  

CEO MTV Oy and Head of TV/Media Finland

JonasKarlén_FotoRubenLabbe.jpg

Jonas Karlén

EVP and CEO, Viaplay Sweden

Karin_Lindström_©SonjaHerpich_1817.jpg

Karin Lindström

GVP, Content & Programming, Nordics, WBD

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Mathias Berg

CEO TV4 and Head of business area Schibsted TV/Media

Mickey-Cavonius-_CEO_Precis-Digital.jpg

Mickey Cavonius

CEO, Precis Digital

Micke_LG_0143.jpg

Mikael Ekelöf

CEO, MMS

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Mikael Sundelin

Chairman of the Board, MMS

Nils Fredrik  

Wisløff-Høgestøl

Campaign Manager,  KLP

Rachel Kennedy

Professor,  Ehrenberg Bass Institute 

Simon Peel

Managing Partner, The Other Lot 

Ulf Lund

EVP for Commercial, TV2 DK

Viveka Hansson

Director of News & Current Affairs TV4

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