

Stockholm Waterfront Congress Centre
Nils Ericsons Plan 4, 111 64 Stockholm
Info & Venue
This autumn marks the launch of Nordic TV Day, the first dedicated meeting place for the Nordic TV and streaming industry.
Bringing together broadcasters, streaming platforms, advertisers, agencies, and technology partners, the event offers insights into how premium video delivers measurable impact, builds trust, and creates long-term business value.
Backed by some of the Nordic region's most influential media companies, including TV4, MTV Oy, Viaplay Group, Warner Bros. Discovery, The Walt Disney Company Nordic & Baltic, TV2 Danmark, and TV2 Norge, Nordic TV Day brings together the industry’s key decision-makers under one roof. The event will be moderated by Justin Lebbon, founder of the international industry forum The Future of TV Advertising Global.
Don't hesitate to contact us if you have any questions:
Please note: The event will be held in English to welcome an international audience.
Premium Video, Trust & the Future of the Nordic Media Ecosystem
Please note that the agenda is subject to ongoing updates as additional speakers and session details are confirmed.
AGENDA
ACT 1
Stories that matter – The unique strengths, values, and influence of Nordic storytelling
Can premium survive and thrive? Justin Lebbon, Founder & Media Industry Advisor Leadership talk Mathias Berg, CEO TV4 and Head of business area Schibsted TV/Media Johannes Leppänen, CEO MTV Oy and Head of TV/Media Finland Leadership talk Christina Sulebakk, Managing Director & Executive Vice President, Nordics, Benelux & GSA, Warner Bros. Discovery Why local matters: Trust, reach and audience engagement Viveka Hansson, Director of News & Current Affairs, TV4 Karin Lindström, GVP, Content & Programming, Nordics, Warner Bros. Discovery Erik Westberg, VP Sports and Local Productions, Viaplay Group Sweden Would you put your ad on a pack of cigarettes if it delivered a good ROI? Nils Fredrik Wisløff-Høgestøl, Campaign Manager, KLP Leadership talk Jonas Karlén, Executive Vice President and CEO, Viaplay Group Sweden Leadership talk Hans van Rijn, SVP & Country Manager, The Walt Disney Company Nordic & Baltic How to build a pan-Nordic advertising alternative to Big Tech Ulf Lund, EVP Commercial, TV2 Denmark
ACT 2
Turning attention into growth – From audience engagement to business results, partnerships, and long-term value
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ACT 3
Shaping what comes next – The choices, changes and commitments that will shape the future of Nordic Media
Television at the centre of culture: Defining TV in a fragmented world Elliott Millard, Chief Strategy Officer, Thinkbox Premium content for the Nordics TBA The road ahead: The Nordic commitment Mathias Berg, CEO TV4 and Head of business area Schibsted TV/Media Johannes Leppänen, CEO MTV Oy and Head of TV/Media Finland Christina Sulebakk, Managing Director & Executive Vice President, Nordics, Benelux & GSA, Warner Bros. Discovery Jonas Karlén, Executive Vice President and CEO, Viaplay Group Sweden Hans van Rijn, SVP & Country Manager, The Walt Disney Company Nordic & Baltic
MODERATOR

Justin Lebbon
Moderator. Founder & Media Industry Advisor.
SPEAKERS

Andy Pilkington
Global Head of Marketing Strategy, Media and Analytics
Volvo Cars

Beatrice Lindvall
Global Vice President Integrated Marketing Operations, Beiersdorf

Christina Sulebakk
Managing Director & Executive Vice President Warner Bros. Discovery Nordic, Benelux & GSA

Elliott Millard
Chief Strategy Officer
Thinkbox

Hans van Rijn
Senior Vice President and Country Manager The Walt Disney Company Nordic & Baltic

Johannes Leppänen
CEO MTV Oy and Head of TV/Media Finland

Jonas Karlén
EVP and CEO
Viaplay

Mathias Berg
CEO
TV4

Mickey Cavonius
CEO
Precis Digital

Mikael Ekelöf
CEO
MMS

Mikael Sundlin
Chairman of the Board
MMS

Nils Fredrik Wisløff-Høgestøl
Campaign Manager
KLP

Rachel Kennedy
Professor
Ehrenberg Bass Institute

Simon Peel
Managing Partner
The Other Lot

Ulf Lund
EVP Commercial
TV2 DK

Karin Lindström
GVP, Content & Programming, Nordics, Warner Bros. Discovery
MEET OUR PARTNERS
PARTNERS












Questions?
Don't hesitate to contact us if you have any questions:

Andy Pilkington
Global Head of Marketing Strategy, Media and Analytics, Volvo Cars

Beatrice Lindvall
Global Vice President Integrated Marketing Operations, Beiersdorf

Christina Sulebakk
Managing Director & EVP, Nordics, Benelux & GSA, Warner Bros. Discovery

Elliott Millard
Chief Strategy Officer, Thinkbox

Erik Westberg
VP Sports and Local Productions, Viaplay Group Sweden

Hans van Rijn
Senior Vice President and Country Manager at The Walt Disney Company Nordic & Baltic

Johannes Leppänen
CEO MTV Oy and Head of TV/Media Finland

Jonas Karlén
Executive Vice President and CEO, Viaplay Group Sweden

Karin Lindström
GVP, Content & Programming, Nordics, Warner Bros. Discovery

Mathias Berg
CEO TV4 and Head of business area Schibsted TV/Media

Mickey Cavonius
CEO, Precis Digital

Mikael Sundelin
Chairman of the Board, MMS

Mikael Ekelöf
Incoming CEO, MMS

Nils Fredrik
Wisløff-Høgestøl
Campaign Manager, KLP

Rachel Kennedy
Professor
Ehrenberg Bass Institute

Simon Peel
Managing Partner, The Other Lot

Ulf Lund
EVP for Commercial, TV2 DK

Viveka Hansson
Director of News & Current Affairs, TV4

Andy Pilkington
Global Head of Marketing Strategy, Media and Analytics
Volvo Cars

Beatrice Lindvall
Global Vice President Integrated Marketing Operations, Beiersdorf

Christina Sulebakk
Managing Director & EVP, Nordics, Benelux & GSA, WBD

Elliott Millard
Chief Strategy Officer, Thinkbox

Hans van Rijn
Senior Vice President and Country Manager at The Walt Disney Company Nordic & Baltic

Johannes Leppänen
CEO MTV Oy and Head of TV/Media Finland

Jonas Karlén
EVP and CEO, Viaplay Sweden

Karin Lindström
GVP, Content & Programming, Nordics, WBD

Mathias Berg
CEO TV4 and Head of business area Schibsted TV/Media

Mickey Cavonius
CEO, Precis Digital

Mikael Ekelöf
CEO, MMS

Mikael Sundelin
Chairman of the Board, MMS

Nils Fredrik
Wisløff-Høgestøl
Campaign Manager, KLP

Rachel Kennedy
Professor, Ehrenberg Bass Institute

Simon Peel
Managing Partner, The Other Lot

Ulf Lund
EVP for Commercial, TV2 DK

Viveka Hansson
Director of News & Current Affairs TV4

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